Our Team

Stephanie O’Donoghue

Stephanie O’Donoghue

Principal/Owner

Stephanie began her career in Foodservice in 1996 when she joined InterMetro as an Office Manager and Inside Sales Coordinator. She subsequently accepted a position as a Territory Manager and from there consistently earned top sales honors. Over time, both customers and peers alike, encouraged her to enter the Manufacturer Representative community, and as a result she ultimately founded Rep Concepts in 2010. Her expertise, vision, and key customer relationships have been instrumental in leading the company in the support of its clients and the factories it represents. Stephanie has served as a Board Member of AHF (Association of Healthcare Foodservice); is a member of ACF (American Culinary Federation); and is a member of MAFSI (Manufacturers Agents for the Foodservice Industry). She is a graduate of the University of St. Francis and has earned CFSP Level III and is ServSafe Certified.


Bill O’Donoghue

Bill O’Donoghue

Co-Principal

Bill is a Foodservice Industry veteran having spent 27 years with InterMetro Industries (17 years as its Vice President of Sales). Prior to that he served for almost a decade as a National Account Manager for one to the largest Foodservice dealers in the country. Bill’s vast knowledge of the Commercial Foodservice business makes him uniquely qualified in assisting Rep Concepts in the support of its clients and the markets that it serves. Bill has served on various NAFEM committees, as well as served as a member of various Dealer/Vendor liaison committees throughout the years. Bill is a graduate of Marquette University and has earned CFSP Level I and is ServSafe Certified.


Bill Sobanski

Bill Sobanski

VP Business Development

Bill spent over 30 years with Insinkerator, mostly as General Manager of Commerical Foodservice Sales. Bill serves as the Vice President of Business Development and resides in Kenosha and anchors Rep Concepts Wisconsin office. Bill’s considerable experience and knowledge of the customers, and the Foodservice market contributes an extremely positive skill set to the Company arsenal. Bill is a graduate of University of Wisconsin Parkside.


Robin Janiak

Robin Janiak

Customer Service/Inside Sales Support

Robin is responsible for Customer Service and Inside Sales Support and handles a wide range of customer service and sales support functions, as well as helps manage our quote/order work flow and factory/customer interface. Prior to joining Rep Concepts, Robin served in a procurement role in commercial building products distribution which provided her with invaluable experience relative to business to business fulfillment. This background helps better support our clients and their multi-dimensional needs.


Cassandra Finefield

Cassandra (Cassie) Finefield

Customer Service/Inside Sales Support

Cassie is responsible for handling a wide range of customer service and sales support functions, as well as helping manage our quote/order work flow and factory/customer interface. Prior to joining Rep Concepts, Cassie was responsible for managing office staff functions and vendor interface at BMW USA Regional Headquarters. Cassie’s skills are invaluable in helping the company meet its objectives, while at the same time assisting in the support of our internal and external clients. Cassie is a graduate of Northern Illinois University with a B.S. in Communication.

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