The Rep Concepts Team

Certified Women Business Enterprise

Servicing the Food Industry Since 2010

At Rep Concepts we live, eat, and breathe Foodservice and Hospitality. Many of our end user, distribution, consultant, and factory partners do the same. That’s why we can relate so well to the needs of those that we serve. In a world of boundless information, we bring clarity to confusion. We combine our experience and expertise, along with cooperative collaboration, to help provide answers to the toughest questions. When we work together, you can expect timely and accurate response and relentless follow-up. That is our brand promise.

Rep Concepts is a solution-driven organization committed to providing world class support, services, and products to the Foodservice and Hospitality markets in Illinois, Wisconsin, and Northwest Indiana.

Market Segments we service

K -12 Schools
Senior/Assisted Living/Healthcare
Colleges and Universities
Business & Industry
Independent Restaurants/Catering
Customized Service Solutions

Services We Provide

Collaborative Problem-Solving

Efficient Layout and Design

Pre and Post- Sale Follow up

Workflow and Storage Optimization Advice

Virtual Product Training

Sample & Dealer Coordination

Clear and Concise Specification Assistance

On-site, hands-on Demos

Realistic Budgetary Guidance

Ready to serve you

Meet the Team

Stephanie O’Donoghue


Stephanie began her career in Foodservice in 1996 when she joined InterMetro as an Office Manager and Inside Sales Coordinator. She subsequently accepted a position as a Territory Manager and from there consistently earned top sales honors. Over time, both customers and peers alike, encouraged her to enter the Manufacturer Representative community, and as a result she ultimately founded Rep Concepts in 2010. Her expertise, vision, and key customer relationships have been instrumental in leading the company in the support of its clients and the factories it represents. Stephanie has served as a Board Member of AHF (Association of Healthcare Foodservice); is a member of MAFSI (Manufacturers Agents for the Foodservice Industry); and is a member of ILSNA (Illinois School Nutrition Association). She is a graduate of the University of St. Francis and has earned CFSP Level III and is ServSafe Certified.

Fun Fact: I competed in a National Collegiate Dance Competition that was televised on ESPN.

Bill O’Donoghue


Bill is a Foodservice Industry veteran having spent 27 years with InterMetro Industries (17 years as its Vice President of Sales). Prior to that he served for almost a decade as a National Account Manager for one to the largest Foodservice dealers in the country. Bill’s vast knowledge of the Commercial Foodservice business makes him uniquely qualified in assisting Rep Concepts in the support of its clients and the markets that it serves. Bill has served on various NAFEM committees, as well as served as a member of various Dealer/Vendor liaison committees throughout the years. Bill is a graduate of Marquette University and has earned CFSP Level I and is ServSafe Certified.

Fun Fact: I can saddle and bridle a horse while blindfolded….of course you have to lead me to the horse!

Cassandra (Cassie) Finefield

Customer Service/Inside Sales Support

Cassie is responsible for handling a wide range of customer service and sales support functions, as well as helping manage our quote/order work flow and factory/customer interface. Prior to joining Rep Concepts, Cassie was responsible for managing office staff functions and vendor interface at BMW USA Regional Headquarters. Cassie’s skills are invaluable in helping the company meet its objectives, while at the same time assisting in the support of our internal and external clients. Cassie is a graduate of Northern Illinois University with a B.S. in Communication.

Fun Fact: I ran the Disney Coast to Coast challenge in 2014 when I ran both a half marathon in both Florida and California in the same calendar year.

Robin Janiak

Customer Service/Inside Sales Support

Robin is responsible for Customer Service and Inside Sales Support and handles a wide range of customer service and sales support functions, as well as helps manage our quote/order work flow and factory/customer interface. Prior to joining Rep Concepts, Robin served in a procurement role in commercial building products distribution which provided her with invaluable experience relative to business to business fulfillment. This background helps better support our clients and their multi-dimensional needs.

Fun Fact: In 1997 I entered a Poetry contest and while I didn’t win, I was given the Editor’s Choice Award and published in a book called A Prism of Thoughts.

Professional Affiliations